5 Practical Mobile App Optimization Techniques That Work

Mobile connectivity is rapidly evolving; people using smartphones and mobile apps are increasing every day. With more than 3 billion smartphone users worldwide, mobile app stores like Google Play and Apple Store have more than 2 million apps for use.

Trying to make the application to the top isn’t an easy task for a mobile app developer. But, there are some techniques using which the visibility, functionality will increase. Having an app optimization strategy is crucial to make your mobile app rank high in the app stores.

What is App Optimization

Just like search engine optimization helps websites or pages rank high in search engine results, app optimization helps an app to reach the top of app store search results.

SEO algorithms change regularly and are not known; the ranking algorithm for mobile application stores is the same. But much like SEO, certain things can affect mobile app store rankings.

You can put to practice the below app optimization techniques to increase your app’s visibility, rank high, and get more downloads.

5 Techniques for better Mobile App Optimization

Both Apple and Google’s app stores have different criteria for ranking a mobile application. Hence, the approach for mobile app optimization is a bit different. If you want your target users to download the mobile application, the optimization has to be effective.

In contrast to Google, Apple has a less complicated way of optimization. However, you should effectively use keywords for better rankings on both platforms. Let’s take a look at the five techniques for better mobile app optimization.

Effectively use App Store Optimization techniques

When it comes to App Store Optimization, there are numerous techniques you can follow. The optimization techniques’ primary goal would be to make your mobile app reach the target users in the app store.

Some of the ASO techniques you can follow to optimize for higher rankings are, use a descriptive title, be specific with keywords, and make sure your app is described clearly.

On your mobile application’s app store page, use quality screenshots, encourage the user for reviews, and select the correct category. Design a sound app icon, include some preview videos and use analytics to track performance.

1. Ensure your app is stable & reliable

Properly test out the mobile app’s performance and programming infrastructure if you want to know its stability. Also, creatively secure the app development platform of your mobile application.

Have explicit knowledge about the app’s purpose, function and eliminate complicated functionality to make it clutter-free.

2. Leverage secure storage solutions

Leveraging secure storage helps in streamlining the mobile application’s quality, reliability, and performance. You can choose from many reliable storage solutions, but make sure it offers scalable storage, high availability, access controls, and privacy.

The tools in secure storage solutions will help to boost productivity, reduce complexities and acquire the ability to use cloud applications.

3. Provide regular updates to the application

To provide regular updates to the mobile app, you need to make sure that there is a consistent workflow for the app updating process. You need to at least once a month release update.

Releasing regular updates helps in many ways. First, your mobile app doesn’t lack functionality and would look professional. Secondly, in the eyes of the respective mobile app store, the application will be reliable.

As Apple determines the frequency of updates as a ranking factor, your mobile app will be better indexed. Also, it would remind users of your application saving it from getting uninstalled.

4. Don’t forget to promote your mobile app

Google and Apple offer you paid advertising campaigns, using which you can promote your mobile app. In contrast to Apple, Google offers you a broader audience to promote your application.

But in the end, advertising your mobile app across Google and Apple helps in boosting downloads. Below are some of the tips you should use to promote your mobile app effectively.

• On the mobile site, create pop-up incentives.
• On the main website, add a banner or link to download the mobile app.
• Send emails to potential users to make them aware of the mobile application.
• On social media, publish sponsored posts.

Conclusion

If you want your mobile app to be successful in the app store, make sure it’s of good quality, helpful and likable. You must know and understand what the benefits it will provide to the users are.

Though Google and Apple don’t have the same app rankings, certain things impact rankings. First and foremost, before trying to rank an app, make sure it’s a great application.

The mobile app should deliver a fast and smooth user experience and always be well maintained and updated. It will help get good reviews from the users, which can help in ranking and have long-term customers.

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