App Marketing Across Facebook, Google and Apple

The mobile app marketing industry is dominated by Facebook, Google, and Apple, with over 70% of mobile ad spend. For the mobile app, marketers in terms of ad spend, Facebook, Google, and Apple are the top global media channels.

Other media channels find it difficult to compete because of the vast amount of data, Facebook, Google, and Apple have for campaign targeting. When it comes to mobile app marketing, you need to have a target audience, know how to reach and engage them effectively.

Due to the vast number of apps available in the App Store and Google Play, it’s not an easy task for app marketers to make an app stand out. If your app isn’t reaching your target customer, all the hard work in app development will be of no use.

These three can help you move towards growth by Apple Search Ads, Google App Campaigns and Facebook App Ads. Read to learn how you can market on the top three media channels.

What is Mobile App Marketing

Before we dive into how you can market your apps in Apple, Google and Facebook, let’s know what exactly in mobile app marketing.

In mobile app marketing, you perform in-app advertising. The primary purposes are to drive awareness, app installs, retain users and track the daily active users.

Today’s app market is crowded, and to be in front of your target audience, mobile app marketing is crucial. It helps in driving downloads, getting your application to the audience, and drive in-app conversions.

How to do mobile app marketing in Apple Search Ads (ASA)

There are more than 100 million iPhone users, making the App Store a treasured platform for mobile marketing applications. The first thing you need to market mobile apps in Apple Search Ads is to invest in paid ads.

When you’re creating an ad campaign, don’t forget to determine the keywords your target audience would search for. After that, make sure you to create a visually appealing ad and track the results.

iOS users on a single search usually type from two to three keywords. Make sure you target the keyword as per all the possible variations.

How to do mobile app marketing in Google Apps Campaign

Mobile apps ad campaigns through Google App Campaigns can help you reach the potential audience across all Google’s digital channels. It can help you get a broad exposure as your ad will appear on Google search engine and YouTube, Play Store, etc.

If you want to achieve the best ad campaign results through Google Apps Campaign, there are few things you may need to consider. First, structure your campaigns based on the target market.

Also, on every Google Apps Campaign, add visual content. Google recommends you to use Landscape Image and Video and Portrait Video.

Also Read: Google Adwords For The Growth Of Your Business

How to do mobile app marketing in Facebook App Ads

Facebook has more than 2 billion active users monthly. It is the world’s biggest social platform; hence, it should be on top of app marketing channels.

To effectively market the mobile application in Facebook App Ads, you need to select the right bid type in the ad set level. Selecting apps to install will tell the algorithm to maximize the reach for the application.

If you choose app event optimization, the system will target users who will take specific actions. Also, you should optimize the ads for in-app purchases; it’s valuable to your business.

Final Thoughts

While you’re tight on budget, it can be difficult to choose the right marketing channel. If you want to know which channel will work best, look at what your competitors are doing. To determine which platform will increase app downloads, run tests on each channel.

Once you have the results, you will know which channel will work best for your mobile application.