How to Get Genuine Customer Reviews to Build Your Brand's trust

Introduction

When it comes to getting reviews for your product and services, there are a few things that you must know. In today’s digital world, whether it comes to selecting a restaurant, salon, or anything, you check reviews before choosing.

Online reviews are something that has the potential to bring and bounce back customers. Though they are not highly genuine, people rely on them for having an idea of a place or service.

It has been claimed that around 92% of people read online reviews while making a purchasing decision. There are some famous reviews like Google reviews, Amazon reviews, and app store reviews.

Here’s How You Can Get More Reviews

1. Just ask

The first step is highly simple but irrefutably active. People don’t add reviews until they get something great or bad. Remember the last time you gave a review on something.

So, there must be plenty of people who must have loved your product or service. They won’t add reviews until you will ask them to do so.

So, the bottom line is that you need to ask them to put reviews.

2. Make reviewing easy

Keep in mind that reviews are important for you but not for your customer. They might delay or try to ignore reviewing for your brand. When you ask them to write reviews for you, it means you are asking for their time.

That’s why it is important to consider that the process of reviewing must be easy. Doing so will lead to brand recognition, positive testimonials, and improved reputation.

The fact is that they should be able to do the task with a single click. If you are sending an e-mail for adding reviews, then the link must have the link of the page for reviews.

3. Appreciate but don’t incentivize

As mentioned earlier, adding reviews is a selfish task. This reason makes reviewing a more tempting task for brands; they offer something in exchange. But there are a lot of technicalities in this area!

Many people believe that asking for positive reviews is legal and there is nothing to worry about. The fact of the matter is that this is something that can get you into some hot water.

It is better if you flip your perspective and offer genuine appreciation for an action. You can make different ways of expressing gratitude.

Share a great review on social media. You can spread the word about your positive review. This will make the customer highlight also.
You can round up your customers who have left you a review and select anyone randomly to give a special benefit.

There are various similar methods that you can implement for thanking your people.

4. Respond to negative reviews

Another fact is that not every customer can give you positive reviews. The first thing that brands usually do after looking at a negative review is to delete the review.

But you must remember that deleting those reviews is not a good option. So, what shall you do? The answer is to respond to them. We know it is not easy to swallow your pride as it keeps getting stomach backflips.

But doing this demonstrates that you listen to your customers even if you don’t like what they say. By doing this, you have an opportunity to turn your unhappy customer into a happier one.

You can think of it as another way to engage your customers. So, this means there is nothing negative in responding to negative reviews.

5. Leverage your reviews

This is the last tip that will not help you to get more reviews but to maximize the ones that you already have.

Good reviews create awesome testimonials about your product and business. It is better to repurpose them in other ways. You can create quote graphics to share on Instagram or other social media outlets.

Or you can simply, post those testimonials on your website and share them in your newsletter. So, there are tons of things that you can do with your customer reviews.

You need to accelerate your brain to produce similar ideas through which you can leverage those testimonials to your advantage.

Over To You

You cannot deny that reviews are not powerful, and you cannot leave your customers on them.

Fortunately, there are some tricks that you can put into play to encourage your customers for sharing their thoughts and spread the word about your product and services. Here are some tips that you can conclude:

Ask for reviews
Make it easy to share your reviews
Express gratitude
Respond to the negative reviews

You get the most from your reviews by repurposing them in different ways. Through this, you will get the most out of the positive reviews that your customers give to you.

So, we hope that by now you must have got what we are trying to impart.