The Much Awaited Inbound Marketing Strategies For E-Commerce Startups

Understand Inbound Marketing

It is a methodology of businesses that attract customers due to the creation of valuable content and experiences that are tailored for them.

The biggest takeaway is that this type of marketing focuses on the experience of customers and this attention towards customers creates a positive purchase experience.

Why Do You Need Inbound Marketing?

Today’s landscape of purchasing has changed a lot. For most businesses, this type of marketing is one of those approaches that empower them to manage engagement with prospective, current, and past customers.

One thing that must be noted is that this type of marketing is not just a tool or tactic, but a set of ongoing activities that assist in creating scalable revenue to accelerate business.

Strategies Of Inbound Marketing For E-Commerce

Now, when you are clear with the definition and aim of inbound marketing, we are going to touch upon strategies for e-commerce.

1. Search engine optimization

This can feel to be a larger task but it is very easy if you have the proper knowledge. Also, it leads to various technical and non-technical aspects that must be covered.

• The URL must be unique.
• Target keywords should be present in the URL.
• There should be a focus on meta descriptions and titles.
• Every page of the website must possess a unique description with appropriate keywords.
• For on-page SEO, headers must not be ignored.
• H1 tags must have a unique primary keyword.

Meta descriptions can act as a support for the introduction of the website and the URL.

2. Blogging

It is a crucial long-term content strategy and a successful blog can help you to share information about your business from the view of customers. This can help businesses in gaining loyalty, trust, and more purchases.

Writing consumes time but spending a few hours in a week can prove to be fruitful.

That’s why we have brought you some blogging tips:

• Do not forget to include a clear path of purchase.
• Try to add images of products and links to go to those pages directly.
• A free trial is always a good strategy to add to blogs.
• You can come up with seasonal guides like “what to purchase for your husband?”.

Guides can make a huge impact on the sales of your business.

3. User-generated content

While purchasing products from e-commerce, people often look at reviews. The addition of reviews to your e-commerce will be a very good way to attract more people.

• This will improve your search engine rankings.
• Attract more visitors that turn into customers by purchasing your products.

If there are no reviews on your website, then start adding from today!

4. Social media

This is another aspect that plays a crucial role in inbound strategy.

• Influencer marketing can expand the reach of your product.
• You can make the addition of social buttons to your website.
• Create flexible content guidelines to make sure that your brand is represented in the best manner.

5. Paid media

This includes:

• Paid search advertising
• Display advertising
• Social media advertising

Among these, paid search advertising is highly beneficial to attract new buyers. This is because people who click on paid ads have a high purchase intent.

Through display and social media advertising, you can gear towards expanding the reach of your business.

6. E-mail marketing

This is something that can support the sales funnel of e-commerce. Here are some points that you need to consider.

• Do not miss on scheduling e-mails to drive sales.
• This strategy has proved to be converting channels for many e-retailers.
• Before sending e-mails, don’t forget A/B testing email templates and messaging.

Also Read: Social Media Vs E-Mail Marketing

7. Site search

While doing online shopping, some experiences may lead to the exit of customers from a website. Experiences like not being able to find products are highly frustrating.

You can make the following evaluation to make improvements in site search.

• Products that users click compared to products they search.
• Combination of products that are viewed and purchased.
• Products that are searched from the site and then added to the cart.
• Those that get purchased ultimately.

8. Live chat

Regardless of the brand, customers appreciate responsive customer services.

• Other than phone support, live chat is also beneficial.
• You can come up with a live chat option on your website.
• Real-time interaction is an effective way to get in touch with customers.
• It is not hard to implement for growing businesses.
• Many brands go for chatbots and an automated question-answer system.

Concluding Words

These were some of the inbound marketing tips that you can utilize to improve your business. Sit with your team and give a thought to all these tips

Make use of these tips and share your experience with us!

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