Is It Possible To Promote Your Webinar For Free?

You can share your expertise with others through webinars because it is turning out to be a unique and popular way.

If you are sure that you are going to start a webinar as your marketing strategy, then the mentioned ways must be considered for the call to action.

Planning a webinar is not only the way to success, it is halfway. Like any other content, the quality needs to be an appropriate one.

Steps To Promote Your Upcoming Webinar

Above all, the motive for conducting a webinar is to get it viewed by the maximum number of people.  If you wish to encourage people to view your webinar, consider the following steps.

Step 1– select a topic

The promotion should be started during the planning. It includes the question which will be addressed. It should be exciting and must address the issue of your target audience.

You can discover the questions in the following manner.

• Come up with a general idea that you wish to highlight. It includes ‘Keyword research’.
• After that, search for the answer with the appropriate keyword.
• Look at all the answers and select the appropriate question for you.

Step 2– Find keywords that can drive traffic

Once you are ready with the topic, you need to expand it with traffic-driving keywords. This step is highly crucial especially when you are going to put the webinar on the landing page.

• After improving the title and description with proper keywords, you will improve the organic visibility of the video.
• For finding useful keywords, you can choose an SEO tool.
• Now, you can expand the topic with the selected keywords

Step 3– Analyze your audience

Having an insight into who will possibly view your video can help in making it more effective.

• Select a perfect date and time

Timings like 10 AM to 2 PM are considered the perfect timings for conducting a webinar. The perfect time depends on the location of the audience as well.

• Estimate the expertise of your audience

You need to look at the questions that people ask your sales manager. You need to check the level of knowledge of your audience. This will help you to add exciting things for them

Step 4– Make use of influencing marketing

Getting an influencer is like icing on the cake and you can make it a part of your webinar. As a result, you will get hundreds of applicants for registration.

• Inviting an expert will also make your webinar present on his social media. This will result in increased awareness of your brand.
• The social media of the expert will put the upcoming event and people will get attracted to your webinar.

Step 5– leverage e-mail other than social media marketing

You can include the upcoming webinar in your newsletter.

• If you have a contact list, then you need to take simple action by sending the e-mail to all the contacts.
• It is better not to underestimate the power of social media.
• You need to announce on Twitter, Linked In, and other social media channels two weeks before the day of the webinar.
• The last thing that you must not miss is to follow it up with reminders for raising awareness of the upcoming webinar.

Step 6– Add a pop-up

You can use a pop-up window for informing audiences about the upcoming webinar. The moment you have a few seconds left, you should make efforts to get the attention of your audience.

• We mean to say that you need to come up with a catchy title.
• It is better to write a short and intriguing description.
• These pop-ups are created not to irritate people but to generate leads, so you need to be careful about it.
• Make sure you show your audience relevant pages.
• Other than this, the distraction should be minimal and make sure that pop-ups don’t hurt the experience of mobile users.

Benefits Of Webinar Marketing

Nowadays, people are in love with a webinar because they are a free source of valuable information. You can stay at home and listen to the experts for valuable knowledge.

Marketers and business owners also like webinars. The advantages are the following:

• Easy reach to new prospects
• Builds credibility of a brand
• Allows communication with the target audiences
• Moves visitors to down to sales funnels
• Also, you can increase the expertise of your audiences that are already using your product.

Concluding Words

A webinar is a great option when it comes to increasing your sales or getting attention from the desired section of the audience.

Of course, it is going to take some time in promoting your website and for this, you need not try all the tactics in one go.

We hope that by now, you must have discovered all the tactics for promoting your webinar. Focus on them and see the results after some time.

About The Author