Social media marketing campaign- Major Winning Assets

Promotions help to sell your products and services to the world. If you want to make an effective promotional campaign, social media marketing is a must. Before you jump to posting content and run ads on social media, it is crucial to know the significant required assets.

So, when you’re launching a social media marketing campaign, make sure you have the following assets. As you will read on, you learn about the social media marketing goals you should set in 2021.

The 3 Major Assets required for Social Media Marketing

1. Brand Identity

The identity of your brand isn’t just the name of your business or the logo. The brand identity is the element that describes your business to the customers.

Developing your brand identity is crucial because it will establish a consistent and clear brand’s voice on social media. Below are some of the tips you should follow to build your brand’s identity:

Make sure you do a brand audit. It will help you to assess your audience’s wants, what you need, and what is missing.
Appropriately create a value proposition and a mission statement.
Develop and create elements for your brand.
Determine the channels you’ll use to communicate to your target audience. And make sure you regularly deliver your brand’s message.

Having a solid brand identity helps you knowing what your brand is about, the contents you’ll post and in what tone. Also, make sure you analyse your brand’s identity, refine it and keep it align with your business goals and audience’s needs.

2. Style Guide

Whether it’s a blog post or an ad on social media, anyone who creates content will refer to your brand’s style guide. How to write, the format and voice all are included in the brand’s style guide.

Even the fonts, colours, images, font sizes, videos, branding, creation of thumbnails, etc., are included as information in the brand’s style guide. When you have a style guide, it ensures consistency, helps you carry out your brand’s identity across social media platforms.

3. Build a content calendar

When you post content or blogs, you need to be consistent. And if you have a content calendar, you can schedule your content posting to never miss out on keeping your audience engaged.

But if you’re creating a content calendar, you must ensure that contents are ready to be posted. There are different types of content when you prepare a social media marketing campaign, such as:

Blog posts, guest posts
Visual contents like images and videos
White papers
Testimonials from customers
Resource Pages

When you have created all your contents and ready to go, you can easily schedule them out.

Social Media Marketing Goals for 2021

Whenever you are setting social media marketing goals, make sure they’re realistic. Tackle smaller objectives if you want to scale your social media marketing efforts reasonably and affordably.

Below are some of the social media marketing goals you should set for 2021 and beyond.

• Increase in brand awareness

When you want to create lasting brand awareness, make sure to avoid promotional messages. Publish contents that highlights your brand’s values and personality.

• Generate more leads and sales

Your potential audience isn’t making a purchase automatically; you have to alert them about promotions and new products.

• Growth of your brand’s audiences

If you want to grow your brand, you need to attract new audiences. The growth of your brand’s audience means the development of a business. Make sure aware of people who haven’t heard about your brand.

• Boost in community engagement

Look out for different ways to attract your current follower’s attention. Experiment with contents and messaging, promote hashtags, and user-generated content.

Even asking questions to your follower’s base can increase your brand’s engagement.

• Drive traffic to your brand’s website

If you want to generate more traffic to your website, social media is the medium. If you’re going to determine the ROI from social media, keep an eye on conversion through social media posts and ads.

Conclusion

Creating an effective social media marketing plan isn’t easy. It requires hours of brainstorming sessions, planning, production, tracking analytics. This may make you feel that you’re way behind in getting started.

But knowing the essential assets of your social media marketing campaign makes it easy to start a movement. Having the right assets can help in making small and significant changes in the long run.

The goals provided above for social media marketing can help you understand the networks you need to tackle. Always make sure that your social media marketing strategy includes the required objects. Don’t have too many objectives; it would distract you.