UTM Tracking- Measure and Boost Your Social Media Conversion Rate

Introduction

When it comes to social media, you definitely need help to stand out and get results. Usually, the competition is stiff, and the budget is strict, so you need to make the most of your time and resources to make sure that your efforts pay off.

For this, you need to find some strategies that will really work. Furthermore, you need to find where your audience is online and what they want to hear from you.

Here comes the good news that the task is possible through leveraging UTM tracking links.

Now, we are going to show you how to use UTM tracking links.

What Do You Mean By UTM Tracking links?

These links are made of several elements: the actual URL, which is followed by several codes that starts from “utm_”. These are known as UTM parameters, which are essentially short pieces of code that are added to a link in order to help in tracking:

Source- the source of your traffic
Medium- the type of traffic, and under this case, that would be social media
Campaign- is your campaign an ad campaign, a sales campaign, blog promotion, and so on.

With some tools, you can add more parameters if you wish to do. Usually, they are the main UTM parameters that are used to track links.

You must be thinking, why there is a requirement of this when Google Analytics is there to perform the task? It is certainly true that Google Analytics can also tell you this information.

It informs about the main social networks where your traffic usually comes from- Facebook, Twitter, etc. The thing that it fails to inform is which effort of yours has got the results for you.

Also, you cannot discover which sales update has got you the most conversation rates. Here comes the UTM links that perform all those tasks, which Google Analytics cannot do for you.

All of it depends on the way you use the links. You will be taken aback after knowing that it is a perfect tool to help you to test your social media strategy. These links are highly customizable and perfect for A/B testing.

All of these links can help you in one major way: they help users to understand their audiences so that users can optimize their social media strategy for better results.

How To Create UTM Links For Social?

If you are looking for ways to create UTM links for social media, then you can use the most popular tool by Google named as Campaign URL builder. There are other tools as well, which are dedicated to social media.

The builder tool is very easy and quite basic to use; you just need to enter the URL and the UTM parameters values that the user needs the source.

After filling in all the details in particular fields, the tool will generate the URL. Now, you can understand that it is just the task of editing and pasting.

Even if you wish to get more from the analytics, make sure you create conversation goals within Google Analytics. This will help you to check how much of your traffic has converted.

SEMRush Social Media Poster

It is a social media posting tool with a built-in UTM link feature. You can utilize it for posting and scheduling updates on social media. The best part is that you have the ability to add UTM parameters to the links that you share.

It is very simple, and you need to just give a name to your campaign and set the medium.

Agorapulse

This is another good option for those who wish to leverage UTM links on social media. It has all the features, which should be there in a social media management tool.

Also, it has the ability to add UTM parameters to any link that you schedule or publish on social media. The most amazing thing is that you can add more custom UTM parameters if you require.

Leverage UTM Tracking Links On Social Media

1. Test and optimize your social media

One of the significant uses of UTM tracking links is to set up tests and use that to optimize your social media.

There are numerous ways through which you can leverage UTM tracking links to test your social media.

2. Track and measure your social media success

Another way to utilize links on social media is to track your success. Here are some ways through which you can use UTM links to measure your social media success:

• See how every social media campaign is performing.
• How each of your social networking profiles is performing?

Conclusion

You must know that the UTM links are beneficial in terms of measuring your social media results and testing your social media for getting improved results.