How Can You Promote A Podcast?

Introduction

A lot of time goes on making a podcast in terms of perfect light and music. But what if the promotion is not done well? All the efforts can go futile. The question arises how can you promote it?

Before providing you with some effective strategies we have done a little bit of research work for the same.

Tips to Promote a Podcast

Do great for iTunes

In the process of promotion, you should not forget to focus on iTunes, which is a key channel for growth and attention.

This is something that you can’t afford to miss. This is not just a tip but the bible.

Let’s get started!

1. Leverage your guest’s audience

The first thing that you can do is to make the process of sharing ways for your audiences. More sharing means more promotion. It includes an interview format.

When famous personalities are there in the podcast, a note can be sent to them, which can include a series of media:

• Pullquotes
• Images
• Links
• Status updates

2. Promotion of social media in different ways

You can share rich media, soundbites, videos, images, and anything else that you can think of.  This will help you to take your podcast to a large population.

You can take guidance from experts as well to find ways for maximum promotion of your podcast.

3. Experiment and measure

While promoting your podcast, it is crucial not to overlook new ways. If you are opting for new ways, then they must be measured.

• It is advisable to run multiple tests for finding whether the tactic is working or not.
• The data that gets generated due to the experimentation can help in providing valuable insights into the result of your podcast.
• Without tracking the parameters you cannot figure out whether your decision is fruitful or not.

4. Release minimum 3 episodes on the day of launch

This is something that can prove to be highly beneficial for you.

• If you are about to launch your podcast, then consider launching three episodes on the same day.
• When the audience will have ample episodes to listen to, they will give up going for some other one.
• Also, this will allow audiences to know properly about your channel.

• Encourage your listeners to like, share, and subscribe to your channel with reviews
• You need to ask your listeners to share what they feel about your podcast.
• The best way to do this is the call to action rather than pushing them.
• Lastly, you need to be honest and explain that as your podcast will grow, you will come up with better content.

5. Network with other podcasters

The promotion of a podcast does not mean making own strategies, it also means staying updated with the new ideas and trends.

• The best way to keep yourself informed is by joining a community of other podcasts.
• Doing this can help you to get new ways for promoting your podcast.
• This can also become the best source for you to get all the relevant knowledge.

Here is a list of some communities that will prove to be beneficial for you:

• Podcast hackers
• The New York Times Podcast Club
• Podcasting (Meetup)
• Producing Podcast (Apple)

6. Convert your podcast into a YouTube video

You can get a double reaction to your podcast by reposting it to Youtube.

• The easiest way to do this is by converting the MP3 audio file into an MP4 format.
• Next, you need to add a branded image for appearing for the duration of these videos.
• Make sure you include show notes, subscription links, and other links to your website.

7. Create a landing page for the podcast

You can create a standalone landing page for potential listeners. This page should have a purpose like to get people to listen to an episode. You can include the following things such as:

• A simple headline that can describe your show.
• A few paragraphs can give you a glimpse of the purpose of your podcast.
• Positive testimonials from listeners can tell you about it.

8. Leverage influencer marketing

Influencer marketing includes a process that makes use of influential people for exposing podcasts to new audiences.

• You just need to find someone who has various followers so that you can build a mutually beneficial partnership for promoting your podcast.
• You need to keep in mind that the podcast marketing technique asks for some reciprocity.
• If you are working with them, then you need to provide some benefits to them as well.

Wrapping Up

All in all, we can say that promotion of a podcast is a crucial thing that must not be missed in any condition.

The best thing is to keep yourself updated with all the ideas that you can opt for your podcast.

About The Author