A Guide To Retarget Your Audience With Facebook Pixel
Introduction
Retargeting is essential for a digital marketer and is one of the most effective means to get to potential customers. This is so because it can yield one of the highest returns on ads for advertisers.
The basics of retargeting Facebook are quite simple and you can get the opportunity to again engage with your customers who came to your website but did not make any purchase.
You can easily choose to remarket your customers on Facebook and for that, you need to get started from somewhere.
That’s why we have brought you a guide that will mentor you in creating an understanding of Facebook retargeting campaigns.
Facebook Pixel
It is an analytic tool that permits the user to measure the effectiveness of his advertising by understanding the actions that people take on his website.
Important things about Facebook Pixel
- Showcases your ads to the right people
- Build custom audiences
- Runs dynamic ads
- Build custom conversations
Also, to measure the effectiveness, you will require a pixel code. That code is made up of two types.
1. Facebook pixel base code
You can understand to be the main code that goes on all the pages of your website. When this code is added to a website, it sends pageview data to the ads manager.
JavaScript is the base code and contains a unique pixel ID.
2. Standard and custom event code
These codes represent any action taken by the user on your website. It can be a simple click on the form submission or anything else. In order to get more information about the actions of the user, you need to add codes to specific pages.
For instance, you want to track the number of people submitting information on your website, then you will be required to add the standard event to the page.
How Can You Add Codes?
The next thing after knowing about codes is how to use them. There are mainly two ways through which you can add codes.
- The first one is the manual method that needs the pasting of the pixel code directly into your website code. The important thing is to add the base code in the head section of your code. Paste it before closing the tab.
- You can use a tag management system like Google Tag Manager. While using this, you need not have to edit your website code. This gives the ability to add a code anywhere on the website.
You just need to set the condition where and when to fire pixel codes. For instance, if you have an e-commerce and wish to track the price of a product when a visitor clicks it to add to the cart, you can utilize tag manager to capture value.
View Pixel Data In Ads Manager
Once you are done with the addition of the pixel code, you can see the data in the ads manager. To have a look at it, you need to open your ads manager and go to pixels.
The pixel section will display the status of your pixel and the events that are active.
With the help of pixel, you can view the following data:
- Devices that are used to view your website
- The domain they are visiting
- URLs of the pages visited by them
- The events performed by them
What Can Be Done With Pixel Data?
The data that is collected by pixel from your website is crucial for businesses in decision-making and especially for ads campaign. Main things that you can do:
- Build custom audience
- Build custom conversation
- Product dynamic remarketing
Build custom audience
This audience is among those whose creation is based on certain actions that people take on your website. You can even create an audience for those who completed a form submission event or any other.
Dynamic product marketing
It is one of the important things that you can do with Facebook Pixel. This point indicates that you can display ads to people who are interested in your product or visited your website before.
Analytics of Facebook can provide you insight into the visitors of your website. Another notable feature is the funnel that can help you to understand why your visitors’ drop off.
Conclusion
The above things must have made you realize how you can use Facebook pixel to create and re-target audiences. Moreover, it can improve the performance of your ads and allow you to target more visitors.
It’s time to start using this feature of Facebook to increase your sales and reach maximum people.
Try the above things and share your experience with us.
About The Author
