Social Media Vs E-Mail Marketing: Which One Is More Successful?
Introduction
You must be thinking that social media marketing is the future, but e-mail marketing is trying to do its best with a true approach.
Now, we are going to take you in the depth of these two so that you can see “which one is better”?
You are going to discover the advantages and disadvantages of both social media and e-mail marketing. Also, we will provide you with some tips for focusing on these two.
Advantages Of Social Media Marketing
Social media platforms like Facebook and Instagram offer a chance to businesses to connect with a large number of audiences.
Facebook currently caters to 2.19 billion people, and Instagram has reached the milestone of 1 Billion active users.
1. You can expand your reach and grow your audience
Such platforms offer the opportunity to connect with new people without having to ask them for permission. This happens automatically when your followers like and shares your content and their friends see it.
2. You can connect to your audience multiple times a day
Social media brings an advantage when it comes to building a relationship with people in your audience. You can post content multiple times as long as your content is engaging compelling.
This is unlike e-mail marketing, where people need to click the button to view the content so that they get to preview it in their feeds.
3. You get to know about the behave of your customers
The most important task that social media does is allowing a brand to collect data about people in your audience. The information is usually shared for free through their analytics program.
4. You can publish content for specific audiences
You can do a lot of segmenting for specific groups of people in your e-mail database. None of it can compare to the massive selection of demographics, which are offered by platforms like Facebook and Instagram.
Disadvantages Of Social Media Marketing
It posses the following demerits:
- Saying the wrong thing at the wrong time can have a devastating effect on your business.
- It may get expensive for you when you add in the costs of social management tools and paid advertising.
- It usually requires a creative team to produce quality content regularly.
- The number of users on such platforms can be deceiving.
Advantages Of E-mail Marketing
This kind of marketing allows brands to convert their leads into sales by nurturing relationships.
It includes the following advantages:
1. A segmented list can be created and remarket to customers
Under this marketing, your content does reach the general audience. You can make segments according to the subscribers and how they interact with your brand.
2. You can simply run A/B testing
This kind of marketing strategy allows one to test different headlines. You can carefully observe and see what type of content helps you to engage with your customers.
3. You cannot beat the ROI of e-mail marketing
Year after year, this marketing strategy is bringing surprising results for businesses.
Disadvantages Of E-Mail Marketing
If you think that there are no disadvantages to e-mails, then the following points are going to give you a clear picture.
This marketing needs to learn the following if it doesn’t want to fail.
- How to write headlines and messages in a manner that doesn’t make e-mail providers think that you are a spammer. Marketers must avoid certain words and phrases in the e-mail.
- How to write headlines that are compelling. Within this marketing strategy, it is just one line or heading that can force the reader to read the entire e-mail.
- Create segment marketing for different groups of subscribers.
- How to use this platform for designing, segmenting, signup forms, and publishing.
- How to follow the security and privacy regulations. The marketers of this field are required to comply with the current privacy policy.
Which One Is Better?
According to various studies and surveys, e-mail marketing has proved to be the first choice for marketers, but only by the margin of not more than 1%.
Social media marketing strategies have been ranked on the list as top marketer preferences. Also, there are different reasons why businesses use e-mail marketing Vs social media marketing.
Logically, marketers should use social media to grow their audiences and encourage fans to turn into their e-mail subscribers. After that, e-mail marketing starts nurturing those leads.
Social Media And E-mail Marketing Have Different Purposes
If you are required to make a choice between the two, then goals and purposes are to be laid down first.
Social media will turn to be beneficial for you if you want to expand your reach and engagement. Another one will be fruitful for you if you are looking towards driving more sales.
About The Author
